The MDA VI show succeeded to be one of the best family dance reality show in Nigeria with a huge family and viewer engagement. There was an estimated 22 million viewers and 4,000+ participants. The platform provided an opportunity to share Happy Moments with loved ones.
The campaign was communicated via TV, Radio, Print, Digital (Computer & Mobile), Static & Mobile Transit OOH to engaged the TA.
Apart from creating awareness for the TA to register online for the main event, people were asked to upload their best dance steps and stand the chance of winning amazing prizes.
Brand awareness increased significantly, with the Facebook page growing from 40,000 to 100,000+ followers at the end of the campaign.