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Case Studies
MALTINA DANCE ALL
Maltina Dance All Season VI had succeeded to be one of the best family dance reality show in Nigeria.
Season 6 in particular had a huge family and viewer engagement, with an estimated 22 million viewers and 4,000+ participants nationwide. Brand awareness increased significantly, with the Facebook page growing from 40,000 to 100,000+ followers at the end of the campaign.
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SAMSUNG FAN PAGE
We teamed up with Beat 99.9fm which had the highest social media followership and engagement amongst radio stations that year.
We also teamed up with a trendy Nightclub to host Samsung fans for a night of free drinks and entertainment. The Samsung mobile fan page grew from 3,000+ to over 66,000 followers during the course of the campaign.
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BET KING AWARENESS CAMPAIGN
User traffic grew by 67.3% within the first month of the campaign, delivering a 45.3% conversion rate increase.
The customer base skyrocketed, recording a remarkable growth from 200 active customers before brand launch in 2017 to 300,000+ active customers by the end of 2018.
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LA-CASERA
We teamed up with Beat 99.9fm which had the highest social media followership and engagement amongst radio stations that year.
We also teamed up with a trendy Nightclub to host Samsung fans for a night of free drinks and entertainment. The Samsung mobile fan page grew from 3,000+ to over 66,000 followers during the course of the campaign.
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STAR
The Star Trek City Storm biggest idea was to bring top music ambassadors closer to the Grass root target market, with specific most-listened-to music artistes to platforms in 10 focus locations.
Mobile and social campaign pages were developed to support this project. The brand loved the deeper level of conversation and the level of energy and affinity between the consumer and star.
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