The La Casera UTC was aimed at rewarding the brand’s esteemed consumers and to further strengthen the existing bond with the consumers, while also reinforcing its brand positioning as a major player in the CSD category.
• Create Awareness
• Drive trial & repeat trial
• Increase sales
The campaign was accompanied by nationwide TV ads, radio ads and comedy video skits by social media influencers on Instagram and YouTube.
• 88% of planned Audience Reached @ an average frequency of 8.2 on radio.
• 58% of Planned Audience Reached on TV.
• 310,835 Audience was reached through skits.