Betking seeks for a perfect point to break into the Nigerian market, which has been dominated by other big players.

insight driven media planning


• To create awareness

• Drive trial and repeat trail.

• Identify and drive emotional connection with agents.

insight driven media planning


• Use of popular footballer – Jayjay Okocha as the brand ambassador.

• Popular OAPs that resonated with the TG were used to drive brand message and connection.

• Using our in-house tool, Audience look, we deployed OOH formats at relevant routes.

• Invitation of Betking agents to the launch where they were treated like kings.


User traffic within the first month of the campaign grew by 67.3% delivering a conversion rate increase of 45.3%. The customer fan base skyrocketed from 200 active customers before brand launch in 2017 to 300,000+ active customers by the end of 2018.



Our Work

Case Studies

Come join us


Contact us

47B Adekunle Fajuyi Way, Ikeja GRA, 100271

2021 Mediaseal WPI. All rights reserved