We connect consumers and brands

through data-driven, consumer-inspired media solutions.

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Lagos Danfo Media Seal WPI

Globally Connected
Locally Relevant

As a foremost media specialist in Nigeria, we have a global network reputation to match, with 2 decades of cross-cultural, multi-market experience.

We are committed to deploying superior talents and systems to impact brands and consumers, using global standards and local intelligence.

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What we do

insight driven media planning

Insight-driven Media Planning

compliance and data management

Compliance and Data Management

Buying Optimization

Buying Optimization

digital media innovation

End-to-End Digital Media Solutions

media relations

Media Relations

research and media information

Research & Media Information Resources

marketing consulting

Marketing Consulting

BTL & Actvation

BTL & Activation

Audience Analytics - Offline and Online - Media Seal WPI

Audience Analytics:
Offline + Online

Merging offline and online consumer behavior used to be almost impossible, but with the growth of mobile devices and recent technologies available to us, this gap has been bridged.

The words “digital”, “programmatic”, “data”, etc now apply to offline media as much as online.

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Case Studies

MALTINA DANCE ALL

Maltina Dance All Season VI had succeeded to be one of the best family dance reality show in Nigeria.

Season 6 in particular had a huge family and viewer engagement, with an estimated 22 million viewers and 4,000+ participants nationwide. Brand awareness increased significantly, with the Facebook page growing from 40,000 to 100,000+ followers at the end of the campaign.

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Maltina Dance All - Media Seal WPI
Samsung - Media Seal WPI

BET KING AWARENESS CAMPAIGN

User traffic grew by 67.3% within the first month of the campaign, delivering a 45.3% conversion rate increase.

The customer base skyrocketed, recording a remarkable growth from 200 active customers before brand launch in 2017 to 300,000+ active customers by the end of 2018.

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Our Clients

Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
Lagos Danfo Media Seal WPI
The Future of TV Advertising

Blog

The Future of TV Advertising

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A Future of Opportunity:  Four Predictions of Evolutionary Change in Consumers
A Future of Opportunity: Four Predictions of Evolutionary Change in Consumers

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Gen Zers: Understanding the African Post-Millenial Generation
Gen Zers: Understanding the African Post-Millenial Generation

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Why Audio Ads Should Be a Part of Your Marketing Strategy
Why Audio Ads Should Be a Part of Your Marketing Strategy

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